Web Analytics Reports
Oasis:One provides a report tailored exactly to your requirements: you get the information you really want and are not swamped by statistics.We will agree on the statistics to be benchmarked and monitored on a monthly basis in a service level agreement, but it could include, for example:
- Visitors. Number of visitors to your Website; their geographical location; ratio of new visitors against returning customers – among several ‘angles’ to be selected.
- Traffic sources. So you can easily see where all your visitors are coming from and details of how these potential new customers found your site: this can go down to granular details such as which search engines, PPC campaigns and even which keywords they used.
- Content. See which pages are most popular on your site; find out which page most visitors enter and exit on; use an overview of the links clicked on your site to see right into how your visitors behave.
- Conversions from visitor to hot lead. We can monitor how many people sign up for such items as your newsletter, white papers and so on, so that ROI for individual campaigns can be calculated. You will have gathered sufficient information from the sign-up process to be able to follow up the leads directly.
Monitoring your Website statistics and Google Analytics can also help identify any new keywords that could be beneficial to the site, and part of any new Search Engine Optimisation (SEO) work.