Web Statistics
Analysing the statistics of your Website can be of great importance in improving the site as a marketing tool for your business: it helps you to understand how potential and current customers are using your site, and you can use the results to continually improve your Website and fine tune it as a marketing tool. We can undertake this analysis for you as a stand alone service, or as part of our Search Engine Marketing (SEM) or Web management services.
Continual improvement
By continually improving your site, its content and images, the online facilities and functions, and the ‘packaging’ and layout which present your services, you can give your customers exactly what they want, when they want it and in as short a time as possible. If customers can easily find the information and services they require on your site this can only improve the conversion rate of your site’s users into ‘quality leads’, and improve your ROI.We always suggest Google Analytics as a useful free tool that can help monitor your customer’s behaviour. There many other excellent Web statistic and analytic packages out there that can be easily ‘bolted’ onto your site to enable analysis of your visitors, and customers buying behaviours.
Website analytics monthly reporting
Google Analytics is a great stats tool, but while it’s reasonably easy to navigate and extract reports, the statistics contained in the report are still open to analysis, and still require interpretation to allow recommendations to be made and improvements to your site to be actioned.Oasis:One offers analytics reporting as a service to its clients to ensure they understand the performance of their own site. The report itself is written in simple terms, based on confirmed performance statistics of your site over the previous calendar month.
The report can help you understand the performance of your site, the behaviour of current and potential customers on your site and provides detailed recommendations for improvement that can be made to fine tune your Website as a marketing tool. Each month thereafter the results of these changes can be tracked, so your site undergoes a continual improvement cycle.
What do you do next?
If you are not sure that this is what you need, read more about what our Website analytics reports can do for your business.If you’ve already come to the decision that you need to understand the performance of your Website contact us now and we can discuss a tailored service especially for you.